Sunday, July 14, 2019

Kumartuli in Bengaluru North

Toton Pal hails from a town called Katwa in West Bengal. He migrated to Bengaluru 22 years ago. The Pals in West Bengal are known for their skills in idol making. Last year he made 150 Ganesha idols and 30 Durga idols for the festivals in Bengaluru. His team has started making Ganesha idols in his workshop in Bangalore North. He is also booking orders for Durga idols. He charges Rs. 1 lakh for Durga idols. Today I visited his workshop and took a few pictures. Take a look.










Oota in Kanada means a meal

Authentic meal from all parts of Karnataka is a must for a resident in Bengaluru to taste and feel the culture
                                                  Cambridge Layout , Ulsoor, Bengaluru
                                                                    Handwritten menu
                                                          Chicken curry Gowda style
                                                                       Jack fruit Idly
                                                               Jack fruit preparation
                                                         Gowda style mutton biryani


Natural and Desi Merchandising


Call it merchandising or point of purchase display, nothing can be more natural than the finger bananas display in the local fruit or vegetable shop. The bananas grow from the stem and each cluster is known as the ‘hand’. Each stem has six to nine ‘hands’. Each ‘hand’ has ten to twenty bananas called ‘fingers’. Each stem with its hands and fingers of bananas are the most natural point of purchase display, hung as I saw and clicked this morning.
Consumers buy what they see and also engage with the physical product. The physical positioning of the product also increases visibility. Products at eye level also get more attention. “Eye level is buy level”. Customers who enter the shop with a buying list of vegetables only land up buying finger bananas too.
American Marketing Association defines merchandising as marketing the right merchandise or service at the right place, at the right time, in the right quantities and at the right price. The right quantity for most of the consumers is a ‘hand-full’.
Display of a stem of finger bananas from each hand is our natural desi example of merchandising.

Are Digital Pharmacies a Game Changer?

Saturday, March 16, 2019

Sing My Ride

After getting into his Auto Rickshaw, Abdul Azeem started his vehicle and began to sing to himself. He was really pleasant to my ears. I requested him to start singing from the beginning and took his permission to video graph his singing.He completed the Kishore Kumar hit and reached my destination. While paying him he shared that he had contested in #ZeeSaReGaMaPa. Alhumdillah

Sartorial Splendour

This is what these final year MBA students at #presidencyuniversitybangalore did. They got a dress code , tailored to attend their farewell. I am glad I could capture this moment of 'sartorial splendour'.