In this digital age - adaptation
and application is the name of the game. iPads as a Visual Aid is an exciting
idea. E-detailing is a form of marketing that uses the internet as the central
method of communication. And of course custom designed apps for the brands with
country specific message certainly supports customer engagement.
Interactive graphs, mode of action videos, eye-catching animations and
references on demand are just a few ways in which electronic detailing can
allow you to increase the impact of your marketing messages and maximize each
sales opportunity. A strategically developed e-detail aid can become a virtual
briefcase for your medical representatives. But one word of caution. The iPad can stop working due to heat and give the above notice. It takes several minutes
before you can cool it and restart. I think it damages the device in the long
run. After all it’s a field job… Please let me know if anyone has had a similar
experience. This has happened in Middle East and North African regions.
Thursday, April 23, 2015
Tuesday, April 21, 2015
Chicken Americano in Sudan
Chicken restaurants are very popular in Khartoum. I had
written earlier about Kak and then Chicano. The latest entrant amidst the
chicken restaurants is Americano Fried Chicken. I googled and found a
restaurant with the same name in Elizabethport, New Jersey. There is a big
opportunity for KFC and McDonalds but only when the US sanctions are lifted
from Sudan.
Saturday, April 18, 2015
Nile waters bring you back to Sudan
‘If you have drunk of the Nile’s sweet waters, you will come
back to Sudan’ goes the saying. I have seen it happening to many people I know.
Perhaps it has to do with the attachment to the peaceful life style and the nice
people of Sudan. Some would say it has to do with destiny. We recently heard
that Mr. Michael Aron has been appointed as Her Majesty’s Ambassador to Sudan.
H.E. Aron is returning after 30 years. He taught English in Ed Damar Secondary
school for two years between 1981 and 1983, before he joined Foreign and
Commonwealth Office (FCO). Ed Damar is 270 kilometers North-East of Khartoum
and is the capital of River Nile state. As he said he must have fond memories
of the charm, hospitality and generosity of the Sudanese people he met and
worked with in Ed Damar. People expect his past experience in Sudan to help him
to overcome the challenges the UK faces with Sudan. The UK is part of the Troika
and EU who have not found the environment conducive to the current Presidential
elections being held in Sudan.
Monday, March 30, 2015
One Out of Many in Omdurman
I believe the best way to keep young is to keep learning. Henry
Ford had said “Anyone who stops learning is old, whether at twenty or eighty.
Anyone who keeps learning stays young”. It was just the other day that I learnt
E Pluribus Unum was inscribed in every American coin when Monir a jewelry
maker in Omdurman showed me the 1 oz SilverTowne Buffalo Round of 2014. Monir Ali Alamin who
makes gold, copper and silver jewelry was a graduate from Khartoum University
30 years ago. This one can tell from the proper English he speaks. He started
his career as a banker but his interests brought him to the business of making jewelry. While discussing the purity of silver he showed
be the 1 oz SilverTowne Buffalo. It was on this silver coin I read ‘E Pluribus Unum’
which in Latin means ‘Out of many, One’ or ‘One out of many’. E Pluribus Unum was considered a de
facto motto of the United States until 1956 when the United States Congress passed an act (H. J. Resolution 396), adopting " In God we trust" as the official motto. However E
Pluribus Unum appears on all coins currently being
manufactured, including the Presidential dollars that started being produced in
2007, where it is inscribed on the edge along with "In God we trust”. SilverTowne is a renowned mint for collectible coins and
precious metal bullion. Its headquarters are in Winchester, Indiana, USA and
the mint has been a crucial part of the Winchester community since 1949. The 2014 1 oz SilverTowne Buffalo
Round is minted with 99.9% pure silver and weighs one troy ounce. Each round is
minted with the well-known Indian Head stamp and features the inscriptions
‘Liberty’ and ‘2014.’ The reverse side of each round is stamped with
the famous buffalo and the inscription ‘United States of America E Pluribus Unum.’ When
asked, Monir told me that one of his customers got the coin from UAE for him to
make her a bracelet. Monir admitted that copper plated with gold is more
popular because it is affordable. We are waiting for USA to lift the sanctions.
This will make imported goods more affordable in Sudan.
Monday, March 23, 2015
A Decade's Journey in Sudan
Tuesday, March 17, 2015
Monday, March 2, 2015
Sole Indian at Al Obeid
Ten years back when I met Moneib Haider in Khartoum he was a
graphic designer at a printing press. He was a young man who had travelled from
Kerala to Khartoum. At the Onam festival in Khartoum he had performed the ‘Fire
Dance’. That was when I knew he had fire in his belly. He wanted to be
successful in life and start his own business and be his own boss. Four years
back he called me to say that he has moved to a city called Al Obeid, 600 kms
from Khartoum and opened his own shop for stationery items and gifts. Last week
I happened to visit this city which is also known as ‘Bride of the Sands’. I
was very happy and impressed to meet Moneib. He is the pride of the city
because his reasonably big size shop in the heart of the city has become
popular for the quality and uniqueness of stationery and gift items that he
sells. Moneib Haider is the only Indian resident in Al Obeid living all by
himself and running his own business. Moneib is an entrepreneur and I wish him
all the very best.
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